Legal

Cookie Policy

At Alexi, we believe that a refined digital experience should also respect your privacy. This Cookie Policy explains how cookies and similar technologies are used on our website, why they may be necessary, and how you can control your preferences.

Effective date: [Insert publication date]

Details shown in square brackets are placeholders. They will be completed with Alexi's official registered legal information before these documents are finalized.

1. What Are Cookies?

Cookies are small data files stored on your device when you visit a website.

They can help a website remember information such as your preferences, shopping cart, or login session.

Websites may also use other technologies, including local storage, pixels, and similar identifiers, to provide functionality or measure interactions.

Some technologies are essential to operating a website. Others are optional and may be used for analytics, personalization, or marketing.

2. How Alexi Uses Cookies

Our website distinguishes between essential technologies and optional technologies that require additional consent.

We use or enable each category only for the purposes disclosed in our cookie inventory and preferences interface.

Essential Cookies

These technologies are necessary for core website functionality.

They may support:

  • Website security.
  • Shopping cart operation.
  • Checkout functionality.
  • Authentication, where applicable.
  • Session management.
  • Remembering privacy preferences.

Essential technologies are used only where genuinely necessary for the requested service or another applicable exemption.

Functional and Preference Cookies

These technologies may remember optional settings that improve the browsing experience.

Depending on their actual purpose and implementation, they may require consent.

Analytics Cookies

Where enabled, analytics technologies help us understand how visitors interact with the website.

They may provide information about page visits, navigation patterns, product interest, and technical performance.

Analytics technologies requiring consent will remain inactive until the visitor has provided that consent.

Marketing Cookies

Where enabled, marketing technologies may help assess advertising effectiveness or support personalized promotional experiences.

These technologies will not be activated before the consent required by applicable law has been obtained.

3. Cookies and Technologies Currently in Use

A complete and regularly maintained inventory of the technologies used by the website is provided below.

The production website must populate this inventory from a verified technical audit before publication.

Categories not in use should be removed rather than filled with hypothetical tracking technologies.

Where a technology involves access by a third-party provider, relevant details will be made available in this Policy or the associated privacy information.

TechnologyProviderPurposeDurationCategory
[Actual identifier][Provider][Specific purpose][Exact duration]Essential
[Actual identifier][Provider][Specific purpose][Exact duration]Functional
[Actual identifier][Provider][Specific purpose][Exact duration]Analytics
[Actual identifier][Provider][Specific purpose][Exact duration]Marketing

4. Your Consent and Preferences

When required by law, we request consent before enabling optional cookies or similar technologies.

You can choose to:

  • Accept all optional categories.
  • Reject optional categories.
  • Customize individual categories.

Optional categories will not be preselected.

Refusing optional cookies will not prevent access to essential website functions.

You can change or withdraw your preferences at any time through the Cookie Preferences link available in the website footer.

Withdrawing consent does not affect processing that was lawful before withdrawal.

5. Third-Party Technologies

Our website may integrate third-party services to support functions such as payments, embedded content, and consent-based analytics.

Where these services use cookies or process personal information, the relevant providers, purposes, and privacy arrangements will be disclosed.

Third-party technologies that require consent will not be enabled before the appropriate permission has been obtained.

6. Cookie Duration

Cookies may be session-based or persistent.

Session cookies generally expire when the relevant browser session ends.

Persistent cookies remain for a defined period or until they are deleted.

The specific duration of each cookie will be shown in our verified cookie inventory.

7. Managing Cookies Through Your Browser

Most browsers allow users to view, delete, or block stored cookies.

Disabling certain essential technologies may affect website functionality, including account sessions and shopping cart features.

Browser settings supplement, but do not replace, the consent controls provided on our website.

8. Personal Data and Privacy

Where cookies or similar technologies involve personal data, that information is processed according to our Privacy Policy and applicable data protection laws.

Consent for optional website tracking is separate from any consent required for sensitive health-data processing in an Alexi wearable application.

9. Changes to This Policy

We may update this Cookie Policy to reflect changes in the website's technologies, service providers, or legal requirements.

Where newly introduced technologies require consent, we will obtain the necessary permission before activating them.

The current version will always be available on this page.

10. Contact

  • Alexi
  • [Registered legal entity]
  • [Registered postal address]
  • [Privacy contact email]